New Year at Phoenix Present

For me, the challenge was not to decorate a showroom, but to stage a performance. And the central concept behind the entire setting was theatre itself.

Together with @svetlanamiryuk, we designed the space as a theatrical narrative.

You enter — and find yourself in the foyer. Crystal chandeliers scatter sparks of light, mirrors multiply the space, and suspended ornaments add layers of depth. Rich red velvet drapes embrace the walls, gold shimmers in the glow of fairy lights, and you can almost hear the third bell announcing that the performance is about to begin.

The theatre curtain is raised just enough to reveal the stories waiting behind it.

Next comes the buffet.

A space where celebration becomes flavour and light. Beautifully decorated Christmas trees stand like honoured guests, adorned with bows, candles, vintage postcards, and garlands of traditional ring-shaped bread. Every detail feels like a prop from a beloved old fairy tale.

Then — the disco.

Here, the mood changes. Mirror balls, colourful ornaments, and a playful atmosphere take centre stage. The celebration sheds its velvet and slips into sequins.

And for the grand finale — an enchanted forest.

Towering trees, glowing figures, and a silence so profound you can almost hear the pine needles sparkle. You have travelled through the theatre and stepped straight into a world of wonder.

Each area has its own Christmas tree, its own theme, its own personality. Throughout the space, collections of ornaments are woven into the compositions so naturally that visitors want to explore every detail and imagine how the decorations might look on their own trees.

Guests gather inspiration for their own celebrations, like collecting tickets to future performances.

This was the concept of theatre: not decoration, but a journey. Not simply a designed space, but an experience.

A place where the New Year takes the leading role — and invites you onto the stage.

But behind the scenes, there was another story unfolding.

The deadlines were incredibly tight. The clients knew exactly whom they were entrusting with the project — and that trust became our driving force.

The team came together in record time, like a theatre company preparing for opening night, transforming the references into something truly extraordinary. Every detail — from the drapery to the very last ornament — was perfected with the precision of a choreographed performance.

In just three days, the two-storey showroom was completely transformed.

From plain grey walls into a spectacular theatre.

Three days that brought months of ideas to life. Three days in which the space learned to breathe, glow, and perform.

Bravo to the team.

Bravo to those who believe and place their trust in us.

And bravo to the magic of celebration that begins behind the scenes.