GUM Wedding Project

There are projects where neither budget nor scale determines the outcome, but rather the precision of the vision. When every detail has been carefully considered — down to the final curve of a stem, the exact angle of a petal — only one thing remains: masterful execution. And that is when the finest team steps in.

I often work on-site as a floral designer. It is a unique role: not simply creating, but seeing the bigger picture, sensing every detail, and bringing together people who speak the same language — the language of colour, form, and light.

This project was no exception.

To bring the design to life, an exceptional team of floral designers was assembled. Not merely professionals carrying out a task, but like-minded artists, each contributing their own expertise and craftsmanship to a shared vision.

We worked for several days. The bespoke structural frameworks for the floral chandeliers were developed by an extensive team of specialists — innovative engineering solutions that allowed the flowers to appear suspended in mid-air without losing any of their natural beauty. Each chandelier became a work of art in its own right: an invisible structure supporting living flowers so effortlessly that they seemed to grow straight out of the air.

Just one day before the celebration, the hall of GUM was transformed. No — it wasn't simply decorated. It came alive with music.

A space familiar to thousands of people became a stage where a waltz of flowers began to unfold. Thousands of blossoms, hundreds of shades, an interplay of light and shadow — everything moved in perfect harmony, guided by an invisible score.

This was not decoration. It was choreography.

And when the guests entered the hall, they were met with silence — that rare, breathtaking silence that falls when words are no longer needed.

Structural Design and Installation Supervision: @lidseventdecor